Google AdWords for the site Guitar.ukr
Google Adwords has high-mediate and low-frequency keywords. With the help of constant monitoring and optimization of advertising campaigns it was possible to lower the price of the click from 3 grivens to 0.5-0,8 UAH on high frequency requests at CTR not less than 15%. Thanks to the correct #conversion tracking setting, all the available optimization tools in #GoogleAdwords have been used.