Configuration of GoogleAdwords
Contextual Advertising
An advertising campaign for the online store of children’s goods.
These works were performed:
search for keywords for the composition of the semantic core;
Analysis of keywords and minus words;
Advertisements are made in accordance with all Google rules to maximum quality.
All expansions are added.
After a month showing the ads, they received CTR above 10% and this can already be considered a good clickability. The advertiser’s offer is displayed more often, and the cost of the click is gradually decreasing.
These works were performed:
search for keywords for the composition of the semantic core;
Analysis of keywords and minus words;
Advertisements are made in accordance with all Google rules to maximum quality.
All expansions are added.
After a month showing the ads, they received CTR above 10% and this can already be considered a good clickability. The advertiser’s offer is displayed more often, and the cost of the click is gradually decreasing.