Setting up and optimizing the Google PMax advertising campaign

Niche - Sale of hoverboards
Completed:
- Audit and preparation of the website for compliance with Google Merchant Center requirements
- Registration and setup of Google Merchant account
- Uploading product feeds to Google Merchant
- Setting up conversion goals in Analytics
- Creating a Google Ads account
- Setting up PMax campaign (creating ads, creating objects, selecting audience segments)
- Optimizing the advertising campaign
- Generating a dynamic report in Google Looker Studio

Period 8 months (10.23-06.24)
Budget spent: 175,154 UAH
Received
Clicks: 189,037
Order amount through the cart: 5,574,147 UAH
Campaign profitability: 3,182%

#contextadvertising #contextologist #online-store
#internet-marketer #internet-promotion #advertising
#contextologist #internet-promotion #GoogleAdwords
#GoogleShopping #GooglePmax
#analytics #webanalytics #GoogleAnalytics