Google AdWords for [Store of Clothing]

Google Adwords for Clothing Store
Working by: Google Adwords, Analytics
The average position is not below 2nd.
The company has over 250 keys
More than 700 announced
More than 600 words.
CTR ~ 23%
The average conversion is 2.2%
The average price per click is 1.6 UAH.
UTM signs are made.
Set goals (5 modifications)