Natural Sweets: ROAS: 4.20

Targeting Advertising of Case Croutella

Croutella_ua - Natural Sweets of Pastilla / Churchella / Fries
Period of work:
Start of the advertising activity from 05.05.23, cooperation continues

The tasks:
Request to Direct
Purchasing from the site
Increase in sales

The Solutions:
They developed a strategy on the basis of which all the materials collected from the analysis of the project itself were based.We have analyzed all previous launchings of targeted advertising.We analyzed the direct competitors in this niche.We have developed new advertising patterns in the format Statistics / Animation / Video.Selected the best organic posts in the profile for use in advertising campaigns.They have developed a daily feedback table and data on daily profitability.They launched campaigns with weekly reporting.The main metrics of the project:
Directly
Requested by Direct: 932
The average cost for the dialogue started: $3.16
Budget for the entire period: $ 2,948,19
Revenue: $8207
Roas: 2,78

Purchases on the site
Added goods to the basket: 2850
Acquired from the site: 520
Average cost for purchase: $4.37
Addresses to Direct from conversion campaigns: 428
Budget for the entire period: $2 273,13
Revenue: $ 9 567,59
ROAS : 4.20