NECTA — Concept Brand & Packaging Design
Packaging and label design
NECTA — a concept for a premium line of juices developed from scratch. The project includes creating a brand name, visual identity, packaging design, and a series of advertising visuals that form a cohesive image of the product.
The design idea was based on rejecting the typical solutions for the category — bright colored packaging, large images of fruits, and overloaded graphics. Instead, a minimalist approach was chosen with a lot of white space, allowing the product to stand out on the shelf not through visual noise, but through a clean, confident, and modern presentation.
A key element of the concept is the **vertical graphic window**. Although it looks like a transparent insert, the window is completely printed on the surface of the packaging. The contrast between the matte base and glossy finish creates an optical illusion of glass, through which the juice seems to be visible. This technique becomes the main signature element of the brand, forming its visual recognition and emphasizing the premium nature of the packaging.
The project also includes a series of advertising visuals demonstrating the packaging in various usage scenarios and revealing a unified visual language of the brand.
The project was executed using AI for the development of packaging design and advertising visuals.
The design idea was based on rejecting the typical solutions for the category — bright colored packaging, large images of fruits, and overloaded graphics. Instead, a minimalist approach was chosen with a lot of white space, allowing the product to stand out on the shelf not through visual noise, but through a clean, confident, and modern presentation.
A key element of the concept is the **vertical graphic window**. Although it looks like a transparent insert, the window is completely printed on the surface of the packaging. The contrast between the matte base and glossy finish creates an optical illusion of glass, through which the juice seems to be visible. This technique becomes the main signature element of the brand, forming its visual recognition and emphasizing the premium nature of the packaging.
The project also includes a series of advertising visuals demonstrating the packaging in various usage scenarios and revealing a unified visual language of the brand.
The project was executed using AI for the development of packaging design and advertising visuals.