Naming for the clothing brand ESEM

✦ Old-new #case, the project was done in 2022, I saw that the client recently registered.

ESAM — a name for a women's clothing manufacturer.

Concept: a line of soft and comfortable suits made of cashmere and premium muslin — an ideal solution for both business meetings and park walks.

Client’s wishes
One word — no more than 6 letters

Solution

The name “ESAM” — a balance between aesthetics and functionality, reflecting the idea of two directions, combining style and practicality, subtly hinting at sizes S and M, which perfectly emphasize feminine curves.

The energy of this name — in the harmony of strictness and tenderness, strength and fragility, embodied in exquisite fabrics and concise silhouettes.

Registration 25, 35 MKTU

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