Night case: lightbox for edible bouquets

Night case: lightbox for edible bouquets

Task: create bright outdoor advertising that can be read from a distance while conveying appetite and a festive mood.

What I did
• Bright color palette (green, blue, pink) for contrast and mood;
• Zoning of the poster: large visual → information panel → CTA/QR — so the eye immediately catches the main point;
• Contrasting typography for readability at night and on the go;
• Considered lighting and materials: colors adjusted for the lightbox, important elements moved away from the edges;
• Minimum text — maximum emotions: the visual sells, the text guides.