Niche: E-commerce / Furniture sales Geo: Ukraine

Developed a detailed campaign structure based on product categories and price segments;
Launched and optimized a combination of Search and Performance Max campaigns;
Implemented advanced conversion tracking through Google Tag Manager;
Conducted A/B testing of creatives and improved ad texts for better effectiveness;
Reduced CPA through search query optimization, adding negative keywords, and excluding irrelevant platforms;
Ensured stable results over 8 months of active scaling and refinement of campaigns.