Target: Manicure equipment (Europe)

Goals:
Launch a store on Instagram and test the hypothesis of selling nail equipment within the Netherlands and Belgium.

Point A
- A lot of products in the salon that are not selling
- No regular customers, which is very important in this niche
- Lack of understanding of how to manage the page to generate sales
- Attract the first active audience to the page

Point B
- Sold most of the products from the stock (60+ units) and purchased a new batch
- Gaining new customers who return to the store after the first purchase
- The client has learned and started creating effective content for their field
- Gained 400+ followers from the target audience
- The hypothesis worked successfully; there are indeed interested people in these countries who are ready to buy and return. Mostly Ukrainians.

Case details:
https://drive.google.com/file/d/1KOOxM4mzR1JFqTSVeMXICfpkDMlLZJ5Q/view?usp=drive_link