footwear and equipment for builders
Niche: footwear and equipment for builders (brand Nitrix, store ProCent).
Task: consistently sell safety shoes throughout the autumn-winter seasons, maintain CPA around $5, increase ROMI.
What was done:
– switched traffic to catalog ads + dynamic remarketing campaigns;
– created a series of creatives “winter slip resistance” and Reels with shoe crash tests;
– constantly “warmed up” the audience with promotions “-10% on the 2nd pair”, optimized budgets monthly;
– tested look-alike 1% + interests “construction”, “welding”, “warehouse workers”.
Result after 2 years of cooperation:
• 3,181 purchases; average price $5
• budget $17,300 → revenue $109,163 (ROAS 631%)
• peak months yielded ROMI > 1,300%
Business benefit: the long-term strategy allowed predictable sales growth and maintained CPA at a minimal level without “dips” between seasons.
More details ➜ https://snow-petroleum-fb0.notion.site/3181-5-ROAS-631-2-215d637cd05580a0b523fc81c6aa6d0a?source=copy_link
Task: consistently sell safety shoes throughout the autumn-winter seasons, maintain CPA around $5, increase ROMI.
What was done:
– switched traffic to catalog ads + dynamic remarketing campaigns;
– created a series of creatives “winter slip resistance” and Reels with shoe crash tests;
– constantly “warmed up” the audience with promotions “-10% on the 2nd pair”, optimized budgets monthly;
– tested look-alike 1% + interests “construction”, “welding”, “warehouse workers”.
Result after 2 years of cooperation:
• 3,181 purchases; average price $5
• budget $17,300 → revenue $109,163 (ROAS 631%)
• peak months yielded ROMI > 1,300%
Business benefit: the long-term strategy allowed predictable sales growth and maintained CPA at a minimal level without “dips” between seasons.
More details ➜ https://snow-petroleum-fb0.notion.site/3181-5-ROAS-631-2-215d637cd05580a0b523fc81c6aa6d0a?source=copy_link
Kyiv 
Available for hire
Offer work