ONE CLUB (Email marketing)

Project: ONE CLUB
Tool: eSputnik

My tasks:

Creating email newsletters for promotions, collections, and holiday campaigns
Creating Web push notifications
Developing banners and visuals (including using AI)
Copywriting: email subjects, headlines, texts, CTAs
Audience segmentation
A/B testing
Statistical analysis
Optimizing newsletters to match the brand's tone of voice
Visual style of newsletters in accordance with the brand's identity