OLD FASHIONED jazz&blues bar

OLD FASHIONED jazz&blues bar — a project of dynamic identity for a jazz bar in Lutsk. The name refers to the classics, while the concept combines the aesthetics of old-school jazz clubs with modern graphic language. The bar is envisioned as an artistic space in Lutsk — a night stage for meetings and cultural dialogue.

The main logo is built on heraldic principles — classic, rooted in the historical context of the city. Based on its antique font, a morphological system of dynamic illustrations has been developed, allowing elements to transform, forming a flexible identity capable of adapting to various contexts. The color palette is a balance of dark elegance and warm intimate shades. It refers to the local and national context — the logo of Lutsk and the flags of Ukraine and the UPA.