One-time setup - Google Ads - Bicycles

Google advertising for an online bicycle store on the Khoroshop platform. After the request, the result after 1 month of work from the moment of ad optimization.

The client requested to optimize the advertising as the performance indicators from previous months were unsatisfactory.

I optimized the object groups in the existing Performance Max in Google Ads. I added a Google Shopping group. I adjusted the strategies and budget.

Previously:
Budget - 21,871 UAH. Revenue - 246,833 UAH. Orders - 11 (without phone calls).

Now:
Budget - 46,867 UAH. Revenue - 776,257 UAH. Orders - 33 (without phone calls).

The ROAS of the project for this period - 16.5.

#contextualadvertising #GoogleAdwords #GoogleAnalytics #ecommerce