Online building materials store Czechia
Project: Richtigbau.com Building Materials Online Store (Czech Republic)
Task:
Development of a modern and user-friendly online store for a Czech company selling building materials. The main focus is on creating intuitive navigation, adapting for B2B clients, and increasing conversion rates.
Work on the project:
UX/UI Design:
Creating a catalog structure with thousands of products (categories, filters, quick search).
Prototyping user flows for B2B clients (bulk orders, personalized pricing).
WordPress and WooCommerce:
Integrating WooCommerce with custom fields (ACF) for complex product attributes.
Configuring payment gateways, PDF invoices, and automatic email notifications.
Optimization:
Speeding up the site (GTmetrix/PageSpeed Insights) through caching, CDN, image optimization.
SEO setup: meta tags, microdata, XML sitemap.
Analytics:
Connecting Google Analytics 4 and Google Tag Manager to track orders, clicks, and forms.
Results:
Convenient interface for B2B clients with the ability to quickly place bulk orders.
Page load times accelerated by 40% (PageSpeed score — 85+ for desktop).
Conversion rate increased by 25% after user experience optimization.
Link: richtigbau.com
This project demonstrates my approach to comprehensive solutions: from design to technical implementation with a focus on the client's business goals.
Task:
Development of a modern and user-friendly online store for a Czech company selling building materials. The main focus is on creating intuitive navigation, adapting for B2B clients, and increasing conversion rates.
Work on the project:
UX/UI Design:
Creating a catalog structure with thousands of products (categories, filters, quick search).
Prototyping user flows for B2B clients (bulk orders, personalized pricing).
WordPress and WooCommerce:
Integrating WooCommerce with custom fields (ACF) for complex product attributes.
Configuring payment gateways, PDF invoices, and automatic email notifications.
Optimization:
Speeding up the site (GTmetrix/PageSpeed Insights) through caching, CDN, image optimization.
SEO setup: meta tags, microdata, XML sitemap.
Analytics:
Connecting Google Analytics 4 and Google Tag Manager to track orders, clicks, and forms.
Results:
Convenient interface for B2B clients with the ability to quickly place bulk orders.
Page load times accelerated by 40% (PageSpeed score — 85+ for desktop).
Conversion rate increased by 25% after user experience optimization.
Link: richtigbau.com
This project demonstrates my approach to comprehensive solutions: from design to technical implementation with a focus on the client's business goals.
Hradec Krlov 
Available for hire