Online catalog for flower "Lisflowers"
The "lisflowers" project became a vivid example of a comprehensive design approach. The client was the owner of a flower shop specializing in live plants. The main goal was to create a modern and user-friendly website that would emphasize the brand's eco-friendliness, increase sales, and enhance recognition in a competitive market.
The project includes three pages, each carefully designed to provide an optimal user experience. The work began with completing a brief, where the client's tasks and expectations were clearly defined. During the competitor analysis stage, we identified key advantages and weaknesses of similar websites, which helped determine the brand's unique selling proposition. To gain a deeper understanding of the target audience, we conducted a SWOT analysis, developed a persona, and created a customer journey map (CJM) and user flows to identify and resolve potential navigation issues.
In the design process, we used Figma tools: developing wireframes, a UI Kit, and interactive prototypes, which allowed us to test and refine the design at each stage. These efforts helped address the challenges of high competition, structure the site’s information, and adapt it for various devices.
The result was a functional website in green and beige tones that combines aesthetics and usability, captures customers' attention, and fully meets the business objectives.
The project includes three pages, each carefully designed to provide an optimal user experience. The work began with completing a brief, where the client's tasks and expectations were clearly defined. During the competitor analysis stage, we identified key advantages and weaknesses of similar websites, which helped determine the brand's unique selling proposition. To gain a deeper understanding of the target audience, we conducted a SWOT analysis, developed a persona, and created a customer journey map (CJM) and user flows to identify and resolve potential navigation issues.
In the design process, we used Figma tools: developing wireframes, a UI Kit, and interactive prototypes, which allowed us to test and refine the design at each stage. These efforts helped address the challenges of high competition, structure the site’s information, and adapt it for various devices.
The result was a functional website in green and beige tones that combines aesthetics and usability, captures customers' attention, and fully meets the business objectives.
Kharkiv 
Available for hire