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• The purpose of researching the role of user experience (UX) in eCommerce is to emphasize the substantial impact of user-oriented design and functionality on the success of online business. This topic is deepened in how a positive user experience can stimulate sales, increase customer satisfaction and increase loyalty to the brand in the competitive world of e-commerce.
• Questions include emphasizing the value of UX in eCommerce, discussing the principles of user-oriented design, analysis of impact on conversion coefficients, study of customer satisfaction, providing the best UX practices and presenting practical examples.