The group was invited to wholesale buyers, organizers of joint purchases, owners of shopping pages and groups on social networks, private entrepreneurs, representatives of retail and online stores, aged from 18 to 35 years from Russia. 1000 people were invited. The result of attracting the target audience was the increase in the visibility of the store’s website, the opening of 12 purchases of goods from the Artishock store on the pages of the organizers of joint purchases and the owners of the shopping pages, which resulted in a significant increase in the number of sales.