Online store of electronic equipment

The Internet store of technology in Russia, initially entered the audit with the aim of reducing the cost of the leads and increasing applications.
Our actions:
We cleaned the semantic core.
Focus on key model requests;
-veiled the routes on the site (corted the order form, made a pleasant design of the landscapes with the goods);
have made adjustments to behavioral indicators (rejected the non-purpose segment of visitors);
A large scale of minus;
- replaced images, previously the client had a photo on a white background, which often either fused with the site or looked toporous and replaced them with photos with a natural background;