Online Store of Home Goods

Niche: online store for home goods.
Goal: stable sales and achieving a minimum advertising profitability level of 300% ROAS.

Results for the last 3-month period:
– Purchases during the period: 4300+
– Cost per acquisition (CPA): ≈128 UAH
– Average ROAS: 462%

What has been done:
– optimized the structure of advertising campaigns;
– set up and verified correct conversion tracking;
– improved traffic quality and reduced CPA;
– scaled campaigns without losing effectiveness and stability of metrics.

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