Online store that increased sales
→ Context / Problem
The client is a retail and wholesale trading company (online store SuperPrice).
The website already existed for collaboration but did not function as a full-fledged sales tool:
* a complex structure that hindered users from quickly finding products
* technical limitations that complicated scaling and updates
* slow website performance → loss of traffic and decreased conversion
* part of the processes relied on managers → unnecessary workload
As a result, the business was losing part of potential sales and spending more resources on order processing.
→ Task
Create an online store that:
* reliably processes both retail and wholesale orders
* simplifies the user journey to purchase
* reduces the workload on managers
* operates quickly and without technical limitations
* is ready for scaling
→ Solution (what and why was done)
1. Development of a "turnkey" website, full control over architecture and functionality allowed to eliminate the limitations of the old solution and adapt the site to business processes.
2. Restructuring the catalog and navigation, logical hierarchy of products + clear search. Users find the desired product faster, which increases the number of completed purchases.
3. Optimization of the order checkout process, minimizing steps and fields, and reducing "friction" at the final stage, resulting in fewer abandoned carts.
4. Automation of part of the processes, reducing manual work for managers, faster order processing, and fewer human errors.
5. Optimization of website speed, technical optimization, and a lightweight frontend, providing customers with a faster site response and better user experience and SEO.
6. Responsiveness for all devices, a significant portion of users are mobile. Proper functioning on smartphones directly impacts sales.
→ Result
* the website became a full-fledged sales tool, not just a "showcase"
* the purchasing process was simplified → users reach checkout faster
* the workload on managers was reduced due to automation
* order processing was accelerated
* the business received a platform ready for scaling
Before: a website with limitations and manual processes
After: a systematic e-commerce tool that supports sales growth
→ Why it worked
The focus was not on "redesigning," but on optimizing the sales logic:
* eliminated unnecessary actions between "viewed product" and "purchased"
* transferred part of the work from the manager to the system
* made the website fast and predictable for users
As a result, the same traffic began to work more efficiently, and the team spent less time on routine tasks.
→ Technologies
HTML/CSS/JS, Bootstrap, custom implementation for e-commerce tasks
#onlinestore #ecommerce #turnkeywebsite #websitedevelopment
#uxui #conversionoptimization #frontend #automation
#smallbusiness #onlinesales
The client is a retail and wholesale trading company (online store SuperPrice).
The website already existed for collaboration but did not function as a full-fledged sales tool:
* a complex structure that hindered users from quickly finding products
* technical limitations that complicated scaling and updates
* slow website performance → loss of traffic and decreased conversion
* part of the processes relied on managers → unnecessary workload
As a result, the business was losing part of potential sales and spending more resources on order processing.
→ Task
Create an online store that:
* reliably processes both retail and wholesale orders
* simplifies the user journey to purchase
* reduces the workload on managers
* operates quickly and without technical limitations
* is ready for scaling
→ Solution (what and why was done)
1. Development of a "turnkey" website, full control over architecture and functionality allowed to eliminate the limitations of the old solution and adapt the site to business processes.
2. Restructuring the catalog and navigation, logical hierarchy of products + clear search. Users find the desired product faster, which increases the number of completed purchases.
3. Optimization of the order checkout process, minimizing steps and fields, and reducing "friction" at the final stage, resulting in fewer abandoned carts.
4. Automation of part of the processes, reducing manual work for managers, faster order processing, and fewer human errors.
5. Optimization of website speed, technical optimization, and a lightweight frontend, providing customers with a faster site response and better user experience and SEO.
6. Responsiveness for all devices, a significant portion of users are mobile. Proper functioning on smartphones directly impacts sales.
→ Result
* the website became a full-fledged sales tool, not just a "showcase"
* the purchasing process was simplified → users reach checkout faster
* the workload on managers was reduced due to automation
* order processing was accelerated
* the business received a platform ready for scaling
Before: a website with limitations and manual processes
After: a systematic e-commerce tool that supports sales growth
→ Why it worked
The focus was not on "redesigning," but on optimizing the sales logic:
* eliminated unnecessary actions between "viewed product" and "purchased"
* transferred part of the work from the manager to the system
* made the website fast and predictable for users
As a result, the same traffic began to work more efficiently, and the team spent less time on routine tasks.
→ Technologies
HTML/CSS/JS, Bootstrap, custom implementation for e-commerce tasks
#onlinestore #ecommerce #turnkeywebsite #websitedevelopment
#uxui #conversionoptimization #frontend #automation
#smallbusiness #onlinesales
Khmelnitskyi 
Available for hire
Offer work