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The project was completed under a contract with the contractor, so the client's name is not disclosed. The task was to create an online store on WooCommerce for a premium brand operating in the accessories and personalized products niche. The client needed e-commerce functionality with perfect visual presentation, fast navigation, and convenient product selection logic — similar to the level of stores like Bamford Watch Department.

What was done:

== Custom Product Filter
An advanced filter was developed based on key parameters: collections, material, color, price, personalization options. Instant loading of results without page overload.

== Redesigned Product Card
A premium product card was created with a focus on UX:
– visual blocks for selecting parameters
– improved gallery
– dynamic price display
– highlighting selected options
– product customization logic

== Mega Menu
The structure was redesigned for quick access to all sections. A clean, neat, contrasting mega-menu block that helps the user instantly find the desired section.

== Custom Cart and Checkout
The cart logic was updated: visual cleanliness, working with product configurations, cost recalculations, ignoring overloaded standard WooCommerce elements.

== Full Mobile Adaptation
A neat responsive version was implemented in the project, where all functionality is correct and simple for the user. Phone, tablet, laptop — everything looks uniform and stylish.

== Speed Optimization
– minification
– lazy load of images
– script reduction
– improved TTFB
– optimization of nested WooCommerce templates

Result:
The site has become a premium online store with convenient selection logic, a clean interface, fast filtering, and beautiful visual presentation. The store fully meets the expectations of the luxury niche, where details, precision, and a sense of quality are important.

#woocommerce #wordpress #ecommerce #modernization #onlinestore
#productfilter #megаmenu #cart #customization #uxui #luxurybrand
#premiumstore #websitedevelopment
Work details
Budget 668 USD
Added 9 November 2025
74 views
Freelancer
Serhii Soloviov
Ukraine Kharkiv  24  0

Available for hire Available for hire
24 Safes completed
1 arbitration
On the service 7 months 4 days