Case: promotion of medical tourism (Gastric Sleeve Surgery, Turkey)
Task: attract targeted leads for bariatric surgery services for an English-speaking audience.
What was done:
— advertising campaigns launched in Meta Ads;
— video creatives tested with explanations of the procedure, patient results, and offers;
— lookalike audiences, detailed targeting, and Advantage+ used;
— reach built on an audience aged 25–54 from the UK and New Zealand.
Result:
— 1,974 leads;
— average cost per lead — 160.80 TL ($3.56);
— total advertising budget — 317,438 TL ($7,015).
Conclusion: a stable lead generation for the medical tourism niche was established, and targeted inquiries were received at a competitive price.
Task: attract targeted leads for bariatric surgery services for an English-speaking audience.
What was done:
— advertising campaigns launched in Meta Ads;
— video creatives tested with explanations of the procedure, patient results, and offers;
— lookalike audiences, detailed targeting, and Advantage+ used;
— reach built on an audience aged 25–54 from the UK and New Zealand.
Result:
— 1,974 leads;
— average cost per lead — 160.80 TL ($3.56);
— total advertising budget — 317,438 TL ($7,015).
Conclusion: a stable lead generation for the medical tourism niche was established, and targeted inquiries were received at a competitive price.