Development of identity and character for the brand Cash Hunters
Logo DesignA cohesive and recognizable visual brand system was created for the project. The foundation of the identity is a bright mascot character, for which several emotional states and poses have been developed for use in various communications.
Within the project, the following was completed:
— development of the logo and corporate character;
— creation of a series of mascot variations;
— selection of color palette and typography;
— design of branded merchandise;
— design of outdoor advertising and billboards;
— adaptation of the identity for various advertising media.
As a result, the brand received a modern, emotional, and easily recognizable style that attracts attention and works well in both digital environments and outdoor advertising.
Within the project, the following was completed:
— development of the logo and corporate character;
— creation of a series of mascot variations;
— selection of color palette and typography;
— design of branded merchandise;
— design of outdoor advertising and billboards;
— adaptation of the identity for various advertising media.
As a result, the brand received a modern, emotional, and easily recognizable style that attracts attention and works well in both digital environments and outdoor advertising.