Optimization and advertising of the material for the crew of cranes

Indicators of the first month of work with an advertising account:
CPA: 95 UAH
ROI: 125%
The previous indicators
CPA: 819 UAH
ROI – 66%
Result: increase in gross income by 7% in the first month of work with the account, reduction of the advertising budget by 86% (Advertising expenses: 17200 UAH - basic period, 2656 UAH after optimization)
At the time of completion of work with the project ROI: 638% CPA: 59 UAH. Since the beginning of accounting, the turnover has grown by 392%