Optimization and visual content filling of the product card (Case: Autocom)
Advertising
Task: Develop and structure a visual array for the product position to highlight the advertisement among competitors, increase the click-through rate (CTR), and address technical objections from the buyer before reading the description.
Implemented visual model:
1. Main photo (First acquaintance): A clean studio shot of the device in high quality along with the box and attachments. It builds trust, demonstrates complete packaging, and presents an appealing product appearance.
2. Info photo (Functionality in action): A close-up shot at the moment of connecting to the car wheel. It visually demonstrates the hose attachment method, the location of the pressure gauge, and the actual dimensions of the device.
3. Emotional photo (Extreme conditions): An atmospheric "live" shot of the compressor being used during an off-road trip or in the forest. It conveys the reliability of the device and creates an emotional connection (a solution for challenging situations).
Result: A ready-made three-stage product card model has been created, guiding the buyer from rational acquaintance with the packaging to an emotional desire to place an order.
#content_manager #website_filling #e_commerce #olx #product_card #copywriting #content_management
Implemented visual model:
1. Main photo (First acquaintance): A clean studio shot of the device in high quality along with the box and attachments. It builds trust, demonstrates complete packaging, and presents an appealing product appearance.
2. Info photo (Functionality in action): A close-up shot at the moment of connecting to the car wheel. It visually demonstrates the hose attachment method, the location of the pressure gauge, and the actual dimensions of the device.
3. Emotional photo (Extreme conditions): An atmospheric "live" shot of the compressor being used during an off-road trip or in the forest. It conveys the reliability of the device and creates an emotional connection (a solution for challenging situations).
Result: A ready-made three-stage product card model has been created, guiding the buyer from rational acquaintance with the packaging to an emotional desire to place an order.
#content_manager #website_filling #e_commerce #olx #product_card #copywriting #content_management