Optimization of campaigns in the EU region

The task is to improve the performance of advertising campaigns.
It was decided to make a new campaign with new settings. The screen shows the indicators of the new campaign NEW and the previous campaign.
The Results:
Reduction of the click price more than twice
Increase of Coff. Conversion in 2 times
Reduction of the conversion price almost 5 times
As a result, almost the same budget received 5 times more conversions.