Optimization of contextual advertising

The client turned to re-set the advertising campaign, as it only caused losses.The work done:
• The number of advertising campaigns in different promotional channels.• Total number of keywords in the account.Structure of the AdWords account.• Compatibility with key words.• Number of keywords with the status of “low shows”.• Targeting settings.• Analysis of extensions, clarifications, additional links.• Quality indicators for keywords and traffic.How targeted were the requests.• Quality analysis of advertising transitions.The presence of non-purpose requests and “massive” traffic.What a percentage of loss.How much potential traffic on the site you have not received.• Distribution of budgets for the campaign.• The cost ratio to the market share.• History of the account.• Correctness of settings.The conversions and their cost have been fixed.What position did you have in the market towards your competitors?What was the response to advertisements?• There is internal competition between the instruments.#GoogleShopping #GoogleMercantCenter #GoogleHopping #GoogleMerchantCenter #CommodityCompanies #CommodityAdvertisements #GoogleShopping #DynamicRemarketingGoogleAds #GoogleAdwords #YandexDirect #ContextReklam #TargetedReklam #SettingsReklam #Reklam #GoogleShopping #GoogleMercant #Remarketing #Retargeting #GoogleAds #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords #GoogleAdwords