Optimization of contextual advertising

1 . A list of keywords has been prepared, the uneffective keywords have been disabled.
The 2nd Extended list of minus words;
3 . A cross-minus campaign is made.
and 4. The CMS is set at the location, which allowed to receive applications twice the cheapest search traffic;
and 5. Look-alike at the location;
6 . disabled and replaced ineffective advertisements;
7 . A/B has been tested.
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