Optimization of Google AdWords advertising campaign

The website of the company specializing in repair and firefighters of different models and purposes.
The goal of optimization was to reduce the average click value and increase the average display position.

Quality indicators of the campaign before optimization:
CTR – 8.99%
The average price of the click is 18.87 UAH.
The average position: 1.7

Quality indicators of the campaign after optimization:

CTR – 18.18%
The average price of the click is 12.08 UAH.
The average position: 1.5
#AdWords #context #context advertising