Optimize the existing Google Ads Office

In December on the background of the worlds that are turning, we encountered a rise in traffic prices

Transformed the advertising office in order to optimize costs
Started remarketing + educated creativity
Reduce budgets in advertising campaigns

Filtered non-targeted queries for all search campaigns - left only the most targeted queries

In January, the picture on applications was approximately the same - they fought for traffic with competitors and worked on creatives.

Military operations began in February.