Google AdWords Cosmetics
Online Stores & E-commerce
Google AdWords RK optimization for the Internet store of Decorative Cosmetics:
Complete replacement of the RK;
Correction extended + adding addresses;
Change of the strategy of setting and rotating;
Processing of the new structure of the RK:
There were: 1 campaign > 3 groups > Each group of 30-40 keys (by 3-4 ads);
Table: 2 campaigns (ru / ukr) > 12 groups > Each group ~10 keys (by 3-4 announcements);
In the end:
Improved conversion
Improvement of relevance announced
Average position 1.3
Price of click -25%
#GoogleAdwords #google #AdWords #Google #ppc #advertising #context #contextadvertising #target #contextadvertising
Complete replacement of the RK;
Correction extended + adding addresses;
Change of the strategy of setting and rotating;
Processing of the new structure of the RK:
There were: 1 campaign > 3 groups > Each group of 30-40 keys (by 3-4 ads);
Table: 2 campaigns (ru / ukr) > 12 groups > Each group ~10 keys (by 3-4 announcements);
In the end:
Improved conversion
Improvement of relevance announced
Average position 1.3
Price of click -25%
#GoogleAdwords #google #AdWords #Google #ppc #advertising #context #contextadvertising #target #contextadvertising