Orange Club

Orange Club – a leading international company specializing in balanced nutrition, helping millions of people worldwide participate in an active and healthy lifestyle.

Tasks
The task of the Promodex team was to create a corporate website for Orange Club focusing on selling weight loss programs and implementing a highly convenient user personal account.

Process
To implement the project, we proceeded with key stages:
- Evaluation of the company's product features;
- Analysis of the target audience and competitors;
- Creating a prototype and technical documentation to define functionality;
- Improving UI/UX based on analytical research results;
- Developing the design, considering the company's corporate style;
- Creating an online store for sales;
- Conducting comprehensive testing of the project, including usability tests.

Result
In just 22 days of development, our team presented you with a website with numerous advantages:
- Unique and modern design, specially created for you.
- An information-rich corporate website where you can learn more about the company and our weight loss programs.
- Convenient online payment option, making shopping even easier.
- Personal user account that combines a weight loss diary, a nutrition journal, recipes, and charts with key indicators such as weight and body measurements changes, as well as muscle mass percentage and other important metrics.
- Integration with CRM system for more effective management and interaction with our clients.

Audience
The target audience of our project is men and women aged 18 to 70 who face issues with excess weight.

Team
The project team, consisting of 7 specialists, includes a project manager, UI/UX specialist, SEO specialist, graphic designer, front-end and back-end developers, and a QA specialist.

The website was developed on the OpenCart platform, as this CMS meets all technical requirements and allowed us to successfully implement all necessary functions.