Yacht rental in Dubai
Request:
A yacht rental company in Dubai wanted to attract more inquiries through social media from people interested in booking yachts for leisure, parties, and business events.
Launch advertising on Instagram and Facebook
Receive applications through Direct and the website
Increase the number of yacht bookings
Enhance brand awareness among the local and tourist audience
What we did:
Identified the target audience: men and women aged 25–50, interests — luxury leisure, travel, parties, events; geo — Dubai and tourists from Tier-1 countries.
Creatives: videos from yachts and parties on board, lifestyle photos from sea trips, carousels with offers "Rent from 2 hours", "Corporate on a yacht".
Advertising: 3 campaign directions — traffic to the website, leads through the form, Direct; A/B testing of formats (video/carousel/banner), Lookalike audiences.
Technical part: installed Facebook Pixel, collected "booking" events, set up remarketing for website visitors.
Results:
Reached over 1.28 million people
Impressions: 5.52 million
Total clicks: 81,499
Average cost per click: $0.07
CTR (all): 1.47%
Total expenses: $5,602
Received 387 applications (leads) in Direct and through the website
The most successful campaign showed a CTR of 2.72% and CPC of only $0.04
A yacht rental company in Dubai wanted to attract more inquiries through social media from people interested in booking yachts for leisure, parties, and business events.
Launch advertising on Instagram and Facebook
Receive applications through Direct and the website
Increase the number of yacht bookings
Enhance brand awareness among the local and tourist audience
What we did:
Identified the target audience: men and women aged 25–50, interests — luxury leisure, travel, parties, events; geo — Dubai and tourists from Tier-1 countries.
Creatives: videos from yachts and parties on board, lifestyle photos from sea trips, carousels with offers "Rent from 2 hours", "Corporate on a yacht".
Advertising: 3 campaign directions — traffic to the website, leads through the form, Direct; A/B testing of formats (video/carousel/banner), Lookalike audiences.
Technical part: installed Facebook Pixel, collected "booking" events, set up remarketing for website visitors.
Results:
Reached over 1.28 million people
Impressions: 5.52 million
Total clicks: 81,499
Average cost per click: $0.07
CTR (all): 1.47%
Total expenses: $5,602
Received 387 applications (leads) in Direct and through the website
The most successful campaign showed a CTR of 2.72% and CPC of only $0.04
Odessa 
Available for hire