- The task is to reach as many audiences as possible
- Use the most creative approach
- Stand out among competitors
**The solution I proposed:**
- Take into account the part of the audience that does not have a partner → as a bonus, we will raise audience loyalty through "care."
- We prepare creative content using a well-known character (to attract attention and make it easier to remember)
- We prepare text with a sarcastic hint (all to evoke the emotions we need)
The full case can be viewed via the link to the portfolio in Notion.
- Use the most creative approach
- Stand out among competitors
**The solution I proposed:**
- Take into account the part of the audience that does not have a partner → as a bonus, we will raise audience loyalty through "care."
- We prepare creative content using a well-known character (to attract attention and make it easier to remember)
- We prepare text with a sarcastic hint (all to evoke the emotions we need)
The full case can be viewed via the link to the portfolio in Notion.