Packaging Design for Carpathian Tea "Happy Birthday"

One of the characteristics of the Carpathian tea is that it is collected at a certain time of the year - at the end of spring and the beginning of summer.Traditional collections are also held early in the morning to collect the leaves when it has not yet been exposed to the warm daylight, as this ensures better quality and taste of the tea.Therefore, the brand’s name “Svitanok” – this part of the time is the beginning of the tradition of gathering herbs and causes warm and positive emotions.Also tea is an important ceremony in the Zakarpatic culture, which is accompanied by various folklore events and its own tea in the home premises.The traditional house is covered with roofs with appropriate ornaments.The form of the structure is a pyramid (a associative reminder of the mountain), the four sides of which are fixed by stackers, and the bottom all the necessary information.The midst of the saturated graphics has a traditional pattern, as if it depicts a house of gucul, in which the walls are hanged with drawn roofs.On each side of the book, one
The main ingredients of the tea.Colour gamma is the shade of the Carpathian house.Carpathian tea is a natural product, according to this packaging material is an ecological carton, which is made of organic cellulose.
and trees, through secondary processing.All the elements of art packaging design transmit the magic of the collection of herbs and the tradition of tea in the Ukrainian Carpathians, thus creating a deep emotional connection between the product and the consumer.The process of opening the packaging carries an interactive function, and useful information about the grass is educational-recognition.All these indicators can cause interest in buyers and encourage them to buy tea.