Packaging design for Coffee Brand | ROAST ONE
Who are Roast One?
This is a family business oriented towards a target audience similar in values to the brand owners.More specifically, the target audience consists of people united by two
factors - a love for coffee and a thirst for life.
But what does "living" mean? The whole essence of "living" lies in the constant search for new opportunities, meanings, and ways of self-expression. To live means
to be in a state of life, to have consciousness, and to interact with the surrounding world. To live is to create new stories.
People who love coffee drink it in any circumstances. Each cup of coffee can become
a certain "checkpoint" before a new discovery. Thus, with each cup of coffee, there
is an opportunity to create a new story in one's life: whether it's a journey, a meeting,
or a search for oneself.
WITH EVERY CUP OF COFFEE, A NEW STORY BEGINS.
This is a family business oriented towards a target audience similar in values to the brand owners.More specifically, the target audience consists of people united by two
factors - a love for coffee and a thirst for life.
But what does "living" mean? The whole essence of "living" lies in the constant search for new opportunities, meanings, and ways of self-expression. To live means
to be in a state of life, to have consciousness, and to interact with the surrounding world. To live is to create new stories.
People who love coffee drink it in any circumstances. Each cup of coffee can become
a certain "checkpoint" before a new discovery. Thus, with each cup of coffee, there
is an opportunity to create a new story in one's life: whether it's a journey, a meeting,
or a search for oneself.
WITH EVERY CUP OF COFFEE, A NEW STORY BEGINS.
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Yelyzaveta Starova
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