Packaging design for a cosmetics brand
The main goal of the task was to develop #identity for the Lunera brand — a cosmetics manufacturer based on natural ingredients. The main objective was to visually emphasize the natural origin of the products, their gentle effect, and skin care.
The client wanted the identity to convey #purity, #naturalness, and #trust.
The visual concept was based on the image of the moon over the sea — a symbol of gentle femininity, natural mystery, and depth. The moon became a metaphor for beauty and inner light, while the sea reflected purity, naturalness, and harmony with nature, just like the composition of Lunera cosmetics.
The color palette includes deep blue and soft beige, referencing the night sky, the sea surface, and moonlight. These shades create an atmosphere of calmness, trust, and naturalness.
Fonts were chosen with special attention to the brand's character: elegant, rounded shapes and refined details emphasize the softness, neatness, and premium quality of Lunera products, while maintaining a sense of lightness and openness.
The client wanted the identity to convey #purity, #naturalness, and #trust.
The visual concept was based on the image of the moon over the sea — a symbol of gentle femininity, natural mystery, and depth. The moon became a metaphor for beauty and inner light, while the sea reflected purity, naturalness, and harmony with nature, just like the composition of Lunera cosmetics.
The color palette includes deep blue and soft beige, referencing the night sky, the sea surface, and moonlight. These shades create an atmosphere of calmness, trust, and naturalness.
Fonts were chosen with special attention to the brand's character: elegant, rounded shapes and refined details emphasize the softness, neatness, and premium quality of Lunera products, while maintaining a sense of lightness and openness.
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