Packaging of the Instagram service for the online lending PayLater

Development of Instagram design for a financial service of installment payments and online lending. Task → to build trust in the brand, show ease of use and benefits for the client through a modern, clean, and clear visual.

The concept is based on a light minimalist style with an emphasis on the blue brand color, real photos of the team and clients, product scenarios, and simple messages. A profile structure has been created: presentation of the service, social proof, use cases, advantages, and brand image.

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