Partner integration of PEPSI

Mission: Partnership integration of Pepsi to promote on social networks and on the broadcast of the cyber-sport tournament

Solution: Roles with dancing heroes Dota 2 for social networks. We put the video under various popular tricks, as the activity of Pepsi allows you to order music on the stream.

The roles are very well separated virally, especially with a successfully selected track.
The idea was later used in many more tournaments after Reshuffle Madness.