Personal business card website for Anatoly Trubin

Implemented as part of the Polina PM | Horenko Production team

This project became an opportunity for me to create texts that not only inform — they shape the perception of personality and brand. The task was to highlight through content the high professional level of Anatoliy Trubin — the most media-visible and most expensive goalkeeper in the history of Ukrainian football — as well as to attract the attention of brands and establish a connection with fans.

Target audience:
Narrow: advertisers, marketers, representatives of well-known brands
Broad: fans of Anatoliy in Ukraine and beyond

My contribution to the project:
– Development of all website texts (more than 9 key blocks)
– Working according to technical specifications in close collaboration with designers and producer
– Authorship of short slogans, sections "About Me," "Achievements," "Partners," "Projects," news content
– Original texts written in Ukrainian, then adapted into English after approval

Content strategy:
– Present Anatoliy as a potential ambassador for international brands
– Emphasize achievements and growth in transfer value
– Convey personal philosophy through biographical details and the slogan "Hard work pays off"
– Highlight social activity: participation in UAnimals projects, the "Unconquered" Community, Trubin Award

The website combines media ambition and sincere personal story — and it is this balance that we conveyed through visuals and texts.

If you want to create a digital platform that truly speaks on behalf of the brand — contact me. I know how to create texts that build reputation.