Personalization of emails. Up to openrate!

Personalization ( in English )personalization) - an email marketing tool that uses additional information about the recipients of the mail.For example, if, in addition to the e-mail, the database contains a user name, a company name and a city, you can use the data variable in the letter, for example:
Subject: Offer for (User Name) - (Company of recipient)
Written by: Hello (User Name)
Good offer for (Receiver Company) in the city (Name of the city)

In various variations, you can use the company’s domain if corporate emails are familiya.imya @ domenkompanii.com and other fields of the base.If the "cold" base is broken from any catalogue - you can use the address of the page from which the address was taken - for example "We found your address on the catalogue page (Page where the address was taken) and ....With the correct use, customization increases the openness of the letters (openrate) and due to this the efficiency of the message - more clicks on the links (click rate) of interest in the letter.#email marketing #email marketing #email marketing #email marketing