PetShop - Comprehensive promotion of a pet store

Comprehensive promotion of a pet store
Project: PetShop | Period: 06.2023 - 01.2024

3,850 orders/month
CPA $8.5
ROAS 380%
Implemented:
Omnichannel promotion (Google, FB, Email)
Loyalty program with personalization
Automation of upselling through email
Result: Over 8 months, sales increased by 3.5 times while reducing CPA by 32%. The share of repeat purchases grew from 35% to 58%.