Plash — dishwashing detergent

Plash is an explosion of unique fragrances that turn dishwashing into pure delight. Thanks to carefully crafted aromatic compositions, an ordinary chore becomes a pleasant ritual filled with purity, freshness, and lightness.
Solution
The logo features a text-based design with an integrated graphic element—a droplet embedded in the letter "a." This solution is both concise and expressive, seamlessly combining the brand name with its purpose. The droplet symbol not only emphasizes cleanliness and freshness but also makes the logo more unique and recognizable. With balanced composition, the logo appears modern, harmonious, and evokes associations with ease, naturalness, and product quality.