Conceptual AI campaign for a beauty product, built on themes of provocation, sensuality, and desire. The project includes adaptation and visual transfer of the real product into the AI environment, followed by the development of a creative campaign. The visuals focus on glossy textures, liquid forms, and intimate close-ups, creating a "liquid beauty" effect and enhancing the association with the product. I was responsible for the concept, art direction, generation and development of prompts, as well as building a cohesive visual language for the campaign. #AI-content #beauty #visualisation #shidesign #digital-illustration #Advertising #digitaldesign