Popularization of books on esoteric themes

Objective: Popularization of books, Increasing awareness
Platform: VKontakte, One-class students, Facebook
GEO: Russia, Ukraine, Kazakhstan, Belarus
Time of work: 6 months.The tasks:
Creating a unique #design_group
- Continuous filling groups with interesting content for CA
Promotion of advertising posts in a news tape and on pages with similar themes
Starting targeted advertising
Creation and conducting competitions and games

The Results:
by VKontakte
The number of subscribers grew from 2500 target to 10,000 target.
Audience coverage: from 11,000 people/month to 95,000 people/month
Total activity in the group - from 20 reactions/day (lights, reposts, comments) to 250 reactions/day in average 

# one class
The number of subscribers increased from 0 to 7 700 target
Audience coverage: from 0 people/month to 25,000 people/month
Total activity in the group - from 0 reactions/month (reactions, reposts, comments) to 550 reactions/month in average 

#Face
The number of subscribers increased from 0 to 6600 targeted
Audience coverage: from 0 people/month to 20,000 people/month
Total activity in the group - from 0 reactions/month (lights, reposts, comments) to 450 reactions/month in average