Portico | Custom Paintings

Lead cost - $2.9
CPC - $0.13
Client service cost - from 2800 UAH.
Client wishes:
- Live content: shooting authentic live content outdoors with models showcasing paintings in real conditions.
- Account design: positioning the account as a page of a team of professional artists rather than individual individuals.
- Selling future desires: creating content that emphasizes how paintings can embody clients' dreams and desires.
- Advertising through bloggers: using bloggers to attract new clients and increase audience reach.
- Reels format videos: creating viral video content that grabs attention and spreads organically among the target audience.
- My actions:
1. Analyzing client requirements: I thoroughly studied the client's wishes, particularly the need to increase brand awareness and boost sales through the use of viral content. A target audience analysis, market research, and competitor analysis were conducted.
2. Creating Reels format videos: ensuring the creation of dynamic and engaging video content that organically attracts the audience and has a high level of interaction.
3. Shooting live content: organizing outdoor shoots with models to showcase paintings in real conditions, helping to create an emotional connection with the audience.
4. Account design: developing the concept of the account, positioning Portico as a team of artists creating unique custom paintings.
5. Sales: creating content that shows how paintings can embody clients' dreams and desires, making their interiors unique.
6. Advertising through bloggers: selecting and coordinating collaborations with bloggers to attract new clients and increase audience reach.