Brand identity for the coworking app KNOT. I developed a logo and a brand character in 5 poses, which are used in the app, on merchandise, and in communications.
The brand is built on a combination of minimalism and friendliness: the bright blue color and cartoon mascot create a recognizable image that makes the service lively and relatable to the audience.
The brand is built on a combination of minimalism and friendliness: the bright blue color and cartoon mascot create a recognizable image that makes the service lively and relatable to the audience.