Brand character for TM Household Chemicals "GAVA"

The basis of the corporate style is the brand hero — Mrs. Gava. This is a character that combines functionality, character, and recognizability. I created three variants of the image:
— a crow with a rag and in a glove;
— a crow with a coin (as a symbol of thrift);
— a crow stacking coins into a jar.

Each illustration is adapted for different media: label, advertising, digital products. The color — purple — was chosen for contrast, non-conformity, and departure from typical gray-black variations. The character has no pronounced gender features — it is a generalized image of a caring, economical, and efficient housekeeper. A hero that can be scaled into a full-fledged brand identity.

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