PostarFish — fishing store on Horoshop

Developed the PostarFish online store on Horoshop — a full range of fishing and tourism gear. The store is founded by a war veteran and actively supports volunteer initiatives.

Why Horoshop and why with UPLIFY:
— UPLIFY — Horoshop Expert Partner (highest status, 4+ years, 50+ stores)
— Launch in 10–20 working days instead of 3–6 months of custom development
— Ready-to-advertise stack: GTM, GA4, Meta Pixel, Merchant Center, Clarity
— Native integrations: Nova Poshta, LiqPay, WayForPay, mono, Checkbox, KeyCRM

What has been done:
• Catalog structure: spinning rods, reels, lures, nets, tourism
• Product card with technical specifications, usage recommendations
• Filters by type of fishing, water body, season, price
• Integrations of Nova Poshta, payments, basic analytics
• Preparedness for seasonal advertising (spring-summer-autumn)

Niche: B2C · hobby · fishing · tourism · equipment

#Horoshop #OnlineStoreDevelopment #Ecommerce #Hobby #Fishing #Equipment #WebDevelopment